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 Teleseminars - 7 Steps to Creating Engaging Content    Advertising,Career,Internet Marketing Creating a topic for a teleseminar is one thing. Developing great content is something completely different. The content has to provide solutions to whatever your listeners are interested in. The following is a very simple formula for creating a hot topic AND great content. 1. Determine topic and title based on your research and any surveying you do. 2. Write one paragraph describing the course. 3. Develop 3 -7 benefits outlining what your listeners will learn. 4. Put action verbs in the benefit points. 5. Write a compelling introduction. The introduction is used to further establish your expert status and credibility. If you are not well known you need more in the opening that establishes this. 6. If listeners know you there is less of a need for mentioning awards and backgro nd in your opening. Prepare a strong close. Unless it is a paid session, most people expect there will be some type of